SaaS Landing Page Design & Development
Your landing page is the only part of your product most visitors will ever see. It has about eight seconds to explain what the software does and why it's worth signing up for.
We've already built this: IdeaPeel & SoftwareMatch
IdeaPeel is a SaaS product landing page with interactive demos and a conversion-focused structure. SoftwareMatch (softwarematch.nl) is a B2B software platform we built for a client in the Netherlands.
Problems we hear before the rebuild
- A headline describing your technology instead of the customer's problem
- Pricing hidden behind "contact sales", killing self-serve signups
- A slow, heavy page losing visitors before the hero even renders
- No way for marketing to ship a new page without a developer
- Analytics that can't tell you which section people abandon
What's included
Positioning-first copy structure
We start with the problem, the audience and the alternative you're replacing, then write the page. Layout comes after the argument.
Real product visuals
Annotated screenshots, short loops or an interactive demo — seeing the product beats any adjective you could write about it.
Pricing table that converts
Clear tiers, an obvious recommended plan, annual toggle, and the objection-handling FAQ directly underneath.
Core Web Vitals budget
Static rendering, no render-blocking scripts, self-hosted fonts. Target LCP under 2 seconds on mobile.
Editable content
Copy, features, logos and pricing in a structure your marketing person can edit without opening a pull request.
Signup and event tracking
Conversion events wired to GA4 or your analytics, so you learn which section carries the signups.
Why most SaaS pages don't convert
The usual failure is writing for yourself. "An AI-powered platform for operational excellence" means nothing to a visitor; "Stop chasing invoices by email" means something immediately. The person skimming your page is looking for their own problem described back to them, in their own words.
We spend the first session on positioning rather than design: who the buyer is, what they do today instead, and what single sentence would make them stop scrolling. Good design can't rescue a page that never makes an argument.
Why Next.js for this
Marketing pages want to be static — instant to load, cheap to host, trivially cacheable at the edge. Product pages want to be dynamic. Next.js does both in one codebase, so your site and your app don't drift apart into two stacks.
It also handles the SEO plumbing that matters for a site you want found: per-page metadata, automatic sitemaps, clean canonicals, and image optimisation without a plugin to maintain.
Show the product
The highest-converting element on nearly every SaaS page is a clear view of the actual interface. Visitors want to know what they're getting into, and vagueness reads as something to hide.
We design around real screenshots — annotated, cropped to the part that matters, with a short interactive demo or loop where the workflow needs motion to make sense.
Questions we get asked
How much does a SaaS landing page cost?
A single strong landing page runs $2,000 to $3,500. A full marketing site — home, features, pricing, about, blog and docs shell — is typically $4,500 to $7,000. Copywriting is included; we don't design around placeholder text.
Do you write the copy or do we?
We write it, from a 60-minute positioning session plus your existing sales calls and support tickets. You review and correct anything about the product we've described imprecisely. Handing a designer unwritten copy is how pages end up saying nothing.
Can you work with our existing design system or Figma file?
Yes. If you have a design system we build to it. If you have a Figma file from a designer, we implement it faithfully and flag anything that will hurt conversion or Core Web Vitals before we build it.
Will it be fast?
That's a build requirement, not an afterthought. Static rendering, optimised images, self-hosted fonts, no render-blocking third-party scripts. We target a green Core Web Vitals assessment and show you the Lighthouse run before launch.
Can we add a blog later?
Yes, and you should — content is how SaaS companies acquire traffic that doesn't stop when the ad budget does. We can scaffold the blog in the initial build so adding posts later doesn't require a rebuild.
Other things we build
car rental website development
From $4,000 · 5 – 9 weeks
online grocery store development
From $3,500 · 4 – 8 weeks
spa and salon website design with online booking
From $1,500 · 3 – 5 weeks
restaurant website design with online ordering
From $1,200 · 2 – 5 weeks
magazine and news website development
From $3,000 · 4 – 8 weeks
Tell us what you're building
One short call, then a fixed quote within 24 hours. No retainer, no obligation.
Or call +923186204100